Clark, RBG Form Partnership

Published in CSP Daily News

Royal Buying Group to provide marketing, rebate, promotion services to brand retailers

NAPERVILLE & LISLE, Ill. -- Clark Brands LLC and Royal Buying Group Inc. (RBG) have partnered to establish and conduct a convenience store buying club. This will allow Royal Buying Group to provide convenience retailing services to all Clark branded channel partners in the form of marketing programs, rebate administration and promotion management.

"Clark is focused on providing comprehensive branding and payments processing solutions for independents," said Greg Mauro, communications and marketing manager for Clark Brands.

"Through our new partnership with the Royal Buying Group, we will be able to provide our retailers with a more complete package of programs, services and rebates that will help give them the tools, resources and savings to help them flourish in their business and become more profitable. Overall, Clark decided to engage with RBG as our new buying club to strengthen the brand and provide resources for growing each Clark location's in-store sales," he said.

"By combining the strategic directives of the Clark Brands marketing team with our specialized services for the independent retailer, Royal Buying Group has taken a significant step in aggregating the buying power of all Clark branded partners. Our personal relationships, training services and merchandising capabilities will continue to help both vendors and operators achieve 'The Competitive Edge' in the convenience store industry," said Angela Angelilli, executive vice president of sales of RBG.

"We are looking forward to utilizing the strength of the Clark gasoline brand to create impactful marketing programs and promotions," she said.

Based in Lisle, Ill., RBG is a national organization dedicated to maximizing sales and profitability of c-stores, petroleum locations, college book stores, truckstops/travel plaza, auto repair facilities, drug stores, tobacco outlets and liquor stores. Its core service capabilities include negotiating with regional and national suppliers for sales and marketing programs and providing category management, marketing support and customer service support. It now represents more than 6,500 locations nationwide.

Naperville, Ill.-based Clark Brands licenses the Clark family of Brands, including the Clark gasoline brand, Four Corners Coffee and the On the Go convenience store brand to independent petroleum marketers and retailers throughout the United States. Its licensees manage their own petroleum supply, purchasing at their lowest available cost every day. Clark Brands offers a complete payments processing program, comprehensive image and sign packages and marketing programs. The company operates in 30 states with a reach that has expanded from the Canadian border to the Gulf of Mexico and from Maryland to Texas. Clark provides branding and payments processing services to nearly 1,000 locations and is expanding into new markets each year.