Chevron Taps inOvationTV for Video at the Pump
Published in CSP Daily News
Offering GSTV program for free to up to 1,000 Chevron, Texaco retailers
SAN RAMON, Calif. -- Chevron Corp. has approved Gas Station TV's inOvationTV for its Video at the Pump Program. It said that inOvationTV is available for immediate use by Chevron and Texaco branded retailers and is being offered with no charge to retailers approved by GSTV and Wayne.
Gas Station TV (GSTV) is a major national away-from-home television network at the pump; Wayne is a GE Energy Business and global innovator of fuel dispensers and technologies.
inOvationTV also is available as a retrofit to existing Wayne Ovation fuel dispensers, or can be included at no charge with new Ovation dispenser purchases.
GSTV signed a similar deal with ARCO last week (see Related Content below for previous CSP Daily News coverage).
"Gas Station TV has been an approved forecourt media vendor for Chevron's Video at the Pump Program for the last five years. We are pleased that Chevron has approved the inOvationTV platform for Video at the Pump," said David Leider, CEO of Gas Station TV. "We are happy to bring our great content experience, and Wayne's technology expertise, to help Chevron and Texaco branded retailers enhance the fueling experience of their customers, and also help drive incremental fuel and c-store sales."
"The inOvationTV program will help differentiate Chevron and Texaco branded retail sites from those of other retailers, and will support retailers in their efforts to increase customer loyalty, " said Wayne global account manager Brett Walls.
inOvationTV was co-developed by GSTV and Wayne and launched in September 2011. Once fully deployed, inOvationTV will triple GSTV's monthly viewership to more than 70 million consumers.
Fuel retailers outfitted with inOvationTV can inform and entertain their customers with GSTV's exclusive content experience, including news from HLN, entertainment headlines from Showbiz Tonight, sports recaps from ESPN, business and personal finance reports from Bloomberg TV, local weather from AccuWeather and GSTV's original social media television show, "Your Neighborhood."
GSTV, Birmingham, Mich., is a leading national away-from-home television network, delivering a one-to-one consumer viewing experience. Since its inception five years ago, GSTV has grown from a five-station pilot in Dallas to more than 31 million monthly viewers at the pump in more than 100 U.S. designated market areas (DMAs) at the nation's leading gasoline retailers. With offices in Chicago, Detroit, Los Angeles, and New York, GSTV is a proven tool for driving business for advertisers and increasing the revenue stream for gas retailers. As the first independently audited and measured network in the gas space, GSTV delivers Nielsen verified viewership, demographics, dwell time, network size, and recall. For more information, please visit GSTV.com, follow us on Twitter @GasStationTV, on Facebook: Facebook.com/GasStationTV, and on YouTube: YouTube.com/GasStationTV. Gas Station TV is a Destination Media Inc. company.
Wayne is a component of GE's 2011 acquisition of Dresser Inc. and is a global leader in the design, manufacture and servicing of forecourt fueling solutions where reliability and uptime are critical. Dispenser, payment platforms, control systems and technology from Wayne play an essential role in traditional and alternative fueling sites around the world.
San Ramon, Calif.-based Chevron is one of the world's leading integrated energy companies. It explores for, produces and transports crude oil and natural gas; refines, markets and distributes transportation fuels and other energy products; manufactures and sells petrochemical products; generates power and produces geothermal energy; provides energy efficiency solutions; and develops the energy resources of the future, including biofuels.