Chevron Rolls Out New Gift Card Programs

Published in CSP Daily News

Chevron, Texaco retailers will supply gift cards to consumers for first time

SAN RAMON, Calif. -- Chevron's Credit Card Enterprises (CCE) has launched its Chevron and Texaco Consumer Gift Card program at retail locations across the United States.

Designed to build customer loyalty and offer a convenient payment method, the electronic gift cardspreviously available to businesses onlywill enable consumers to pay up to $100 in advance for future purchases of Chevron products. In addition to the introduction of gift cards for consumers, Chevron has enhanced its existing Business Gift Card program with new features.

The new Chevron and Texaco Consumer Gift Cards can be purchased at any value between $5 and $100not just fixed amountsallowing consumers more flexibility in matching the cards to their needs.

Consumers can use the gift cards to purchase any Chevron productsgasoline, snacks and servicesconveniently at the pump or inside retail stores at both Chevron and Texaco stations (supplied by Chevron).

The consumer gift cards are reloadable so value can be added to the card at anytime, said the San Ramon, Calif.-based company.

Launched in December 2003, the Chevron Business Gift Card program has been improved to help grow volume and drive incremental sales at Chevron and Texaco-branded stations. The Business Gift Card program is targeted at companies to utilize for promotional purposes, usually for customer recognition, appreciation promotions or employee rewards. The newly enhanced business gift cards are now available for purchase at any value, reloadable for continued use, and with few product restrictions for convenient pay at the pump or in-store.

Also, the dual-branded business gift cards may be used by scrip programs, so each purchase can help worthy causes like local school programs.