Building Customers & Friends

Published in CSP Daily News

Nice N Easy's anniversary celebration draws 17,000

CANASTOTA, N.Y. -- Nice N Easy Grocery Shoppes made more than 17,000 new friends this past weekend when the Canastota, N.Y.-based convenience store chain hosted a two-day anniversary celebration that included live music, food, games and, of course, the opportunity to win $25,000.

Our 25th Nice N Easy anniversary celebration was a total success this past weekend at the New York State Fairgrounds, said President John MacDougall. I have many proud moments as the president of this great organization, and this great event has to be one of my proudest ever. [image-nocss] Everything about the celebration was first class in every way.

Nice N Easy timed its event to coincide with two of the New York region's top musical eventsbjam and the Y94 Disco Reunionto deliver a huge event designed to reflect Nice N Easy's customer-friendly approach to business. Nice N Easy suppliers and sponsors also had booths on site, allowing the more than 17,000 attendees to sample their products.

Every comment I heard was very positive and complimentary, which really should make all of us feel good about what we accomplished, MacDougall told his employees earlier this week. Our customers, our vendors and many of our employees had a good time together celebrating our success.

The entertainment included performances by KC & The Sunshine Band and Diamond Rio, among other musical acts. And customer Fred Rogusz of Syracuse, N.Y., walked away with a check for $25,000. That didn't spoil the event for another customer who qualified for the big prize.

What an amazing event! Tammy Dilfer of Oxford, N.Y., wrote in a letter to MacDougall. Dilfer's husband, Matthew, was a qualifier for the $25,000 prize. First off, once Matthew was drawn as a qualifier, he received a box with all the drawing information and goodies/gift certificates. Secondly, we couldn't wait to go to the event. All of the vendors were so nice! We felt guilty taking complimentary products from them. We never had someone giving us something without paying for it. We didn't know what to expect when we came to your event, but we can tell you it was the most fun filled day we had as a family and will talk about it for a long time coming. Thank you.

In classic MacDougall fashion, the company president thanked the employees for making the event the success that it was, particularly projects manager Ann Ammann, who led the planning for the celebration. She did a super job, and I am very thankful to her and for her, he said. Our vendors, who have believed in us for 25 years and have been great partners in our success, I thank you. Without you, it would not have happened. And to all of our employees and franchisees, you are the driving force behind the success on Nice N Easy.