BP Promoting 'BP Driver Rewards' With Prime-Time TV Spot

Published in CSP Daily News

"I Drive" ad designed to maintain program's momentum

CHICAGO -- BP Products North America Inc., which launched the BP Driver Rewards program three weeks ago, said that to continue the momentum, a new television advertisement that promotes BP Driver Rewards will start airing April 26.

The ad, called "I Drive," was developed by Ogilvy & Mather Chicago, creative agency for BP, and was filmed in the Charlotte, N.C., area last month. The ad recognizes the common bond of all types of drivers and highlights their ability to benefit from BP Driver Rewards.

The 30-second spot will air through Sept. 20 in prime time, the company said.

Now available at participating BP stations, the program features a free loyalty card that rewards customers with savings on fuel by filling up with any grade of BP gasoline or diesel. They can earn rewards and redeem them directly at the pump, without requiring additional purchases at other retailers.

Customers can redeem program rewards towards a single fillup (up to 20 gallons) for a period of 90 days following the month in which they were earned.

BP--with U.S. operations based in Chicago, Houston and Blaine, Wash.--markets more than 15 billion gallons of gasoline every year United States to consumers through more than 11,000 branded retail outlets and supplies more than four billion gallons of fuel annually to fleets, industrial users, auto and truck manufacturers, railroads and utilities. With headquarters in London, BP is the single, global brand formed by the combination of the former British Petroleum, Amoco, Atlantic Richfield (ARCO) and Burmah Castrol. It is a global producer, manufacturer and marketer of oil, gas, chemicals and renewable energy sources.