Sports Drink Mix 4-Year Trend

Published in CSP Daily News

Sales in the sports-drink mix category turned around dramatically with the introduction of several new brands, including Kraft's MiO.

Top Sports Drink Mix Brands in Convenience Stores

BrandDollar SalesPCYAUnit SalesPCYA
MiO Fit$3,655,034NA973,744NA
Powerade Zero$383,963NA95,023NA
Powerade$93,155NA23,364NA
Splash$43,181NA14,514NA
Gatorade Perform$4,713-90.97%6,215-93.46%
Propel Zero$1,16220.64%2,366-8.06%
Tang Sport$1,154-77.34%3,042-75.48%
Powerade ION4$629NA42NA
Gatorade G2 Perform$321-98.36%634-98.21%
Gatorade$41NA8NA
TOTAL$4,193,375>1,000%1,118,961670.00%
Source: IRI, a Chicago-based market research firm (@iriworldwide)

Several new sport-drink mix brands are too new to calculate their growth, both the overall segment is up 670% in unit growth, according to IRI data for the 52 weeks ending Oct. 6, 2013.