Lip Balm 3-Year Sales Trend

Published in CSP Daily News

Lip Balm 3-Year Sales Trend in Convenience Stores

Lip balm sales continue to dip in convenience stores, down 2.7% in 2013.

Top Lip Balm Brands in Convenience Stores

IRI Convenience AllScan data for 52 weeks ending Nov. 3, 2013

BrandDollar SalesPCYAUnit SalesPCYA
Chapstick Classic$33,740,660-0.94%15,601,090-2.12%
Blistex$8,624,3305.23%4,733,6883.21%
Carmex$5,583,7511.75%2,719,7500.28%
Chapstick Moisturizer$5,419,6501.61%2,593,1100.22%
Burt's Bees$2,579,36442.44%803,27739.52%
Vaseline Lip Therapy$1,566,982-0.35%847,277-2.23%
Chapstick Medicated$1,299,3296.96%579,1195.19%
Chap Et$1,186,245-47.07%1,033,994-47.01%
Chapstick Ultra$810,3184.00%324,1814.69%
Blistex Lip Medex$422,67127.38%216,23126.37%
Carmex Click Stick$387,103-36.17%192,508-36.78%
The Savannah Bee Co.$330,799-5.72%90,045-5.26%
Blistex Deep Renewal$317,6425.71%96,9155.95%
Lizard Lips$298,457-4.26%160,527-7.32%
Carmex Moisture Plus$208,912-24.08%54,070-23.47%
Chap Et2$198,447NA172,345NA
Mentholatum Natural Ice$189,9950.51%121,1342.78%
Chap Lip$183,797-12.82%171,341-7.98%
Blistex Complete Moisture$134,75038.21%49,03732.04%
Arnold Palmer$124,99980.45%59,74080.47%
TOTAL$64,845,7800.01%31,347,320-2.73%
IRI

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Although the lip-balm segment is down overall in unit sales, the growth of higher-priced brands (Burt's Bees, Chapstick Medicated, Blistex Deep Renewal) shows consumers are willing to spend a little more on the category. As a result, dollar sales are flat.