Walgreens Hosting 'Night at the W' Events

Published in CSP Daily News

Drugstore chain promotion leveraging People's Choice Awards

DEERFIELD, Ill. -- On Jan. 10 from 4:00 p.m. to 9:00 p.m., all Walgreens locations nationwide will host "Night at the W," to celebrate its involvement in the People's Choice Awards, which will air live on Wednesday, Jan. 9.

Walgreens beauty advisors along with products from CoverGirl, Olay, Pantene and Crest will be available to help customers achieve their own "red carpet" looks for free, and customers will also receive a copy of the "Red Carpet Guide to Glamour."

"As we ring in the new year and awards show season, it's a perfect time for our customers to try out a new look, and we're excited to help them do that by hosting 'Night at the W' nationwide on Jan. 10," said Shannon Curtin, Walgreens divisional vice president and general merchandising manager for beauty, personal care and seasonal. "These events give our customers a chance to see all of the latest and greatest beauty products we have to offer."

In addition, "Night at the W" attendees can participate in a sweepstakes for a chance to win a trip for two to the 2014 People's Choice Awards or one of 1,000 Red Carpet Gift Boxes featuring CoverGirl Eye Enhancer; CoverGirl Perfect Point Eye Liner; Pantene Expert Age Defy Shampoo; Olay Regenerist Microsculpting Serum; and Crest 3D Vivid White Toothpaste.

Now in its 39th year, the People's Choice Awards continues to be the only major awards show voted on entirely by the public for fan favorites in movies, music and television. Mark Burnett's One Three Inc. produces the show and Kaley Cuoco, star of The Big Bang Theory, will be this year's host.

As the nation's largest drugstore chain with fiscal 2012 sales of $72 billion, Deerfield, Ill.-based Walgreens operates 8,057 drugstores in all 50 states, the District of Columbia and Puerto Rico.