Terrible Herbst Stocking Energy Chews

Published in CSP Daily News

Retailer's c-stores in Nevada, Arizona, California now offering LiveWire products

LAS VEGAS -- Terrible Herbst Inc. convenience stores will now stock LiveWire Energy Chews, made by LiveWire Ergogenics Inc.

LiveWire's Energy Chews are available at Terrible Herbst's checkout counters in refillable grab-n-go towers that feature effective new signage and detailed product information.

"Terrible's fits very well with our market models that have easily supportable footprints in which our LiveWire Brand Ambassador network and sampling programs could be very effective," said LiveWire CEO Bill Hodson. "We see great opportunities within chain stores with 50 to 200 locations because their compact footprints allow cost effective support programs. We're very pleased that LiveWire Energy products are now available at Terrible's Convenience Stores."

LiveWire Energy Chews provide a pocket-sized, portable alternative to energy drinks or shots, offering consumers a flavored energy boost. The chews are made from a proprietary blend of B vitamins and advanced caffeine that is low in sugar, calories and carbohydrates. Eating one LiveWire provides a similar boost as a large cup of coffee, the company said. LiveWire Energy Chews are not gum, but they have a compactness similar to gum.

LiveWire Ergogenics and LiveWire Energy Chews LiveWire Energy Chews are manufactured in Anaheim, Calif., by LiveWire Ergogenics, which said it is the first company to market a full-flavored, soft "energy" chew containing B vitamins and up to 120 mg of time-released caffeine.

LiveWire Energy chews are portable alternatives to bulky energy drinks or shots.

Available in seven different flavors, the product's grab-n-go packaging responsibly displays the amount of caffeine in each chew, including Citrus Mango (90 mg caffeine), Pomaberry (90 mg caffeine), Chocolate (100 mg caffeine), Mint Chocolate (120 mg caffeine), Sour Apple (90 mg caffeine), Cinnamon Fire (90 mg caffeine), and Coffee (100 mg caffeine).

LiveWire Ergogenics was formed in 2008 and its products are available for purchase at thousands of retail outlets nationwide and online.

Terrible Herbst owns and operates a chain of more than 100 gasoline and convenience stores in Nevada, Arizona, and California. The company was founded in 1937 and is based in Las Vegas.