Social Media Helped Hess Keep on Toy Truckin'

Published in CSP Daily News

Retailer rolls out 2013 Hess Toy Truck & Tractor

NEW YORK -- Hess recently revealed the 2013 Toy Truck model--the 2013 Hess Toy Truck & Tractor--ahead of its scheduled November 1 launch--with help from fans through social media.

Fans began to uncover hints and portions of the toy's image on October 14 through linked social actions, including pre-ordering the truck online, liking Hess Express and Hess Toy Truck on Facebook and using the hashtag #hesstruck2013 on Twitter and Instagram.

It went on sale November 8 at participating Hess and Hess Express retail stores, or consumers can order it online at www.hesstoytruck.com. It retails for $27.99 plus tax (plus shipping for online orders), with four Energizer batteries included.

The 2013 Hess Toy Truck & Tractor follows a long tradition of quality, craftsmanship and imaginative play. The toy set is a truck with beautiful, chrome detailing and a trailer with a loading ramp that is custom designed to haul a versatile, self-propelled tractor.

Truck features include four realistic sounds (ignition/idle, horn, backup alert and hydraulic lift), 45 lights that work in flash or steady mode and hidden extendable rear loading ramp with sound effects.

The tractor features motorized forward and reverse motion, 15 working lights, locking front bucket with release button and 360-degree swiveling back bucket.

Toy Truck fans also were treated to a surprise this season--pre-ordering online before the truck model was even identified. Pre-orders begin shipping November 7.

The Hess Toy Truck has been a holiday tradition since 1964, and is one of the longest running toy brands on the market. For a complete list of Hess Toy Trucks through the years and to find your nearest Hess locations or order online, visit www.hesstoytruck.com. Fans also can create their own digital display case of their collection at http://collection.hesstoytruck.com.

New York City-based Hess is a leading global independent energy company engaged in the exploration and production of crude oil and natural gas. Hess is one of the larger independent gasoline-convenience retailers on the East Coast with more than 1,350 Hess and Hess Express stations and convenience stores in 18 states including 290 Hess-branded locations in Florida.