Royal Buying Group Extends Gulf Deal

Published in CSP Daily News

RBG to serve Gulf-supplied Exxon retailers

HINSDALE, Ill. -- Royal Buying Group Inc. (RBG) said it has expanded its exclusive, multi-year agreement with Gulf Oil LP. This expansion will allow RBG to provide convenience retailing services to all of the Exxon-branded retailers supplied by Gulf in the form of vendor rebate administration, marketing programs and promotion management.

After introducing the convenience store retailing services of Royal Buying Group Inc. to our Gulf branded locations with great success, it only makes sense for us to open up this program to the 700 Exxon-branded locations [image-nocss] we supply in the Northeast as well, said Laura Santos, program manager for the Gulf AdvantagePower of One. We look forward to increasing the success of this program and the partnership with Royal Buying Group.

We already have hundreds of Exxon branded independent retailers in our program today and we are happy to expand the Gulf Advantage program to the Exxon retailers in New York and New England supplied by Gulf Oil. said Royal Buying Group's president and CEO Michael Zielinski. The Gulf Oil supplied Exxon branded locations will have their own proprietary website located at www.royalbuying.com/gulfexxon.asp. Once signed up, they will have access to the complete portfolio of programs available with Royal Buying Group Inc.

Gulf, based in Chelsea, Mass., is a wholesaler of refined petroleum products. It distributes motor fuels through a network of 1,800 Gulf-branded stations and 700 Exxon-branded locations.

Hinsdale, Ill.-based RBG is a national organization dedicated to maximizing sales and profitability of c-store and petroleum locations. It now represents more than 5,000 locations nationwide. Core service capabilities include negotiating with regional and national suppliers for sales and marketing programs, providing category management expertise, marketing support, customer service support as well as a variety of additional services.