Nielsen Grows With Harris Interactive Purchase
Published in CSP Daily News
Adds global market research to its consumer insights
NEW YORK -- Nielsen Holdings N.V., a leading global provider of information and insights into what consumers watch and buy, announced Monday that it has completed the tender offer by Nielsen and its wholly owned subsidiary, Prime Acquisition Corp., to acquire all outstanding shares of common stock of Harris Interactive Inc., a leading global market research firm. Nielsen expected to complete the acquisition of Harris Monday through a merger under Delaware law. Upon the completion of the merger, Harris Interactive will become a wholly owned subsidiary of Nielsen and its shares will cease to be traded on the NASDAQ Stock Market.
Harris Interactive will be integrated into Nielsen’s Buy business segment, which provides information and insights to manufacturers and retailers that helps them make more informed and impactful business decisions. Nielsen will retain The Harris Poll brand.
“Harris Interactive is a natural fit with Nielsen’s portfolio of solutions, as the organization shares Nielsen’s commitment to deliver robust and integrated insights to clients to drive business outcomes,” said John J. Lewis, president, Americas, Nielsen. “This acquisition enables deeper insights into consumer sentiment, as well as what consumers are watching and buying while also expanding our footprint with important industry verticals including pharmaceutical, automotive and financial services.”
Nielsen Holdings N.V. is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence and mobile measurement. Nielsen has a presence in approximately 100 countries, with headquarters in New York and Diemen, the Netherlands.
Harris Interactive is one of the world's leading market research firms, leveraging research, technology, and business acumen to transform relevant insight into actionable foresight. Known widely for The Harris Poll, Harris offers proprietary solutions in the areas of market and customer insight, corporate brand and reputation strategy, and marketing, advertising, public relations and communications research across a wide range of industries.