Fresh Flower Program Blossoms at Tedeschi

Published in CSP Daily News

Also reopens remodeled Sharon, Mass., convenience store

ROCKLAND, Mass. -- Tedeschi Food Shops is rolling out a new floral program in all of its convenience stores in time for Valentine's Day. The retailer plans to offer high-quality flowers year round.

The stores will carry an array of fresh-cut flowers including single red roses, mixed bouquets and unique selections that appeal to local neighborhood tastes. The addition of flowers not only brightens the stores' aesthetics, but also aligns with the retailer's "fresh-forward" mission and its diligence to keep up with trends and fast-paced customer lifestyles.

With the pre-Valentine's Day launch, Tedeschi's anticipates the floral program will add significant value for both new and faithful customers.

In other company news, Tedeschi has announce the reopening of its Sharon, Mass., store following a major remodeling.

The store's updated facade fits well with the town's historic flavor, and the contemporary new interior look compliments the exterior upgrade. Customers will notice all new ceramic tile flooring, modern pendant lighting, refrigeration and shelving. The new store offers a variety of fresh salads, sandwiches, parfaits, fruit and take-home meals. Freshly brewed hot and iced coffee, and the new in-store TD's Cafe features f'real milkshakes.

The store was completed with the installation of new gas pumps, tanks and a canopy, providing a clean, crisp look that will continue to invite customers inside.

Tedeschi is planning a grand opening event for April.

Established in 1923 in Rockland, Mass., Tedeschi Food Shops is a family-owned and -operated convenience store chain with more than $600 million in annual revenue. The company operates 191 locations in Massachusetts and New Hampshire. It offers a family of proprietary brands that includes TD's Deli and Tedeschi Fresh Foods, Tedeschi Select and Tedeschi Fuel.