Former Pepsi, Kraft Leader to Steer Job Creators Network

Published in CSP Daily News

Ortiz takes position “on the front lines of job creation”

Alfredo Oriz

DALLAS -- Alfredo Ortiz has been appointed president of the national business advocacy organization Job Creators Network.

"I am pleased and Job Creators Network is honored to have Alfredo Ortiz step into the role of president, where he'll oversee all functions of the organization," said Home Depot co-founder and former CEO Bernie Marcus, who founded JCN. "Alfredo is a true believer in our mission, and I have complete confidence in his ability to lead JCN to even more success."

Ortiz is a successful corporate executive with deep roots in multicultural marketing and is considered one of the leading experts in targeting the Hispanic market. Prior to joining JCN, Ortiz served as vice president, foodservice, for CSM Bakery Products and as a consultant at Boston Consulting Group.

"I'm proud to take the helm of JCN, and I'm eager to guide the group's efforts to preserve America's free enterprise system," Ortiz said. "The CEOs of JCN are fighting on the front lines of job creation and leading the charge is a very exciting challenge I've prepared for all my career."

Ortiz formerly headed the strategic marketing practice for RTM&J, a boutique marketing strategy consultancy, and led business strategy and development at Cheskin Added Value, a WPP-owned brand consultancy and research firm. Ortiz founded Grupo MAS, a business strategy and development consultancy targeting the U.S. Hispanic market subsequently acquired by the Zyman Group. He held other management positions at Nestle, Pepsico, Kraft Foods and Georgia-Pacific.

Ortiz earned his MBA in 1993 at the University of Michigan and graduated from Pomona College in 1990 with a bachelor's degree in Economics.

Job Creators Network (JCN) is the voice of real job creators that has been missing from the debate on jobs and our economic crisis. JCN members talk about paychecks, not politics, helping the public and policymakers understand how to create jobs.