Eby-Brown Leverages MSA to Support Enterprise Strategy, Growth

Published in CSP Daily News

Business intelligence platform transforms shipment data into actionable insights, alerts

NAPERVILLE, Ill. -- Eby-Brown Co., one of the largest privately held U.S. convenience store distributors, has selected Management Science Associates Inc.'s Gateway 360 (G360) business intelligence platform to transform its shipment data into actionable insights and alerts. MSA is a leading solution provider to consumer packaged goods (CPG) manufacturers and distributors leveraging demand-chain data to drive growth and efficiency

"Everyone knows MSA as a longstanding leader in the area of data management and analytics," said John Scardina, senior vice president of merchandising for Eby-Brown. "By bringing those best practices to Eby-Brown, we will advance our own go-to-market effectiveness and strengthen our partnerships with both suppliers and customers."

"We are thrilled to support Eby-Brown in achieving their goals," said Suzy Silliman, Senior vice president and managing director for MSA's Information Management Solutions (IMS) Division. "MSA has built tremendous experience over two decades in transforming distributor shipment and complementary data sets into game-changing strategies and tactics for our clients. We look forward to bringing this experience to Eby-Brown's growth strategy and retailer and vendor relationships."

Eby-Brown will use G360 and related services to focus on reducing out of stocks, identifying gaps at the retail level for new items and understanding and addressing differences within the independent c-store segment.

"We chose MSA because their platform and insights enable us to immediately identify opportunities and solve business issues," said John Scardina. "Understanding retailer data is a key enabler to minimizing out of stocks, improving promotion volume forecast accuracy and fine-tuning assortment decisions. With G360, we have an additional toolset to enhance our sales team's effectiveness in the market place."

G360 is a third-generation application developed specifically for CPG sales and marketing users accessing large and integrated data sets. It offers complex functionality, complete flexibility and detailed access via ad-hoc querying as well as preformatted reports for consistent tracking of key performance indicators across different types of devices and users, including field sales.

Pittsburgh-based MSA is a leader in data management, integration and analysis in the consumer goods, media and metals industries. It partners with customers to identify areas where innovative uses of data can foster growth or drive efficiency. Using the tools of information management, analytics, data management and software and systems technology, MSA develops, integrates, implements and maintains products and services in various functional and vertical domains. Within processes, departments, across large and small enterprises, and throughout demand and supply chains, MSA helps customers put their data to work.

MSA's IMS Division specializes in the development of software and other systems that facilitate the collection, processing, analysis and delivery of business data and information. Data sources managed by MSA include distributor shipments, inventory and reference data, as well as manufacturer shipments, syndicated sources and consumer takeaways.

Naperville, Ill.-based Eby-Brown is a c-store supplier and wholesale food distributor of tobacco, candy and convenience products. Servicing retail accounts throughout the Midwest, the Atlantic Coast and the Southeast, it has annual revenues of more than $5 billion.