Crossmark Names Rose New President of Marketing Services

Published in CSP Daily News

Will lead acceleration and expansion of marketing-driven solutions

Jim Rose

PLANO, Texas -- Crossmark, a leading sales and marketing services company, recently announced the appointment of Jim Rose as president of marketing services. Crossmark CEO Joe Crafton previously had been leading this growth area.

As the largest in-store marketing services company in North America, the addition of Rose to the leadership team at Crossmark bolsters the company's position and expertise in marketing services, it said.

"We are excited to have Jim join our team to lead the further development and integration of marketing services that deliver value and growth for our clients," said Crafton.

Crossmark drives profitable brand growth for clients through its portfolio of marketing services that include in-store events, experiential marketing, shopper marketing, consumer engagement and field intelligence. Rose will oversee these services and is charged with expanding capabilities to benefit the company's business partners.

Rose brings marketing thought leadership and a discipline in creating strategies and ROI-driven solutions that drive brand activation and consumer engagement. This includes specialized expertise in the areas of data analytics, insights, shopper engagement and experiential marketing, as well as digital and social media.

Prior to joining Crossmark, Rose was chairman and CEO of Mosaic Sales Solutions, Irving, Texas, where he grew the business by implementing value-added solutions for clients. He also held leadership positions at The Nielsen Co. both in the United States and Europe, and MPG (Media Planning Group, part of Havas Worldwide, a global advertising and communications company). In addition, Rose led QXLricardo, a large publically traded e-commerce and digital company based in London. He began his career as a consultant at Deloitte in Chicago.

"Jim is the right person to lead the continued expansion and effectiveness of marketing services at Crossmark," Crafton said. "He brings an exceptional track record of client success stories and a wealth of practical knowledge, as well as strong leadership and an innovative vision for the future, for us and our clients."

Plano, Texas-based Crossmark helps brands achieve their business objectives. Expertise encompasses the areas of headquarter sales, retail merchandising, retailer solutions, in-store events, experiential marketing, shopper marketing, consumer engagement, in-store data collection and field intelligence, retail analytics and retail technology solutions.