Carter Smith Joins Crossmark

Published in CSP Daily News

CPG sales and marketing services company names VP of business development

Janet Carter Smith

PLANO, Texas -- Crossmark has named former GlaxoSmithKline executive Janet Carter Smith as vice president of business development. In this role, Carter Smith will be focused on working with new client opportunities across Crossmark's portfolio of services.

"We are very excited about the customer connectivity, industry experience and problem-solving skills Janet brings to our team," said Jim Norred, Crossmark executive vice president of client development. "She has a great reputation in the industry as person who brings innovative thinking and delivers solutions that are mutually beneficial for all parties. Her unique background will be instrumental in helping us bridge the gap between sales and marketing for our clients."

Before joining Crossmark, Carter Smith spent 17 years at GlaxoSmithKline Consumer Healthcare, most recently serving as vice president of corporate development. She led customer development across all classes of trade, managed external trade and industry communications and served as commercial lead for cross-sector collaborations and enterprise-wide initiatives with GSK Pharmaceutical, Vaccines and Consumer Healthcare businesses.

She also recently served as a senior consultant for Park City Group, a software-as-a-service (SaaS) company that serves the CPG and retail industry.

Carter Smith has served in a leadership role in numerous industry associations including chairperson for the Retail Liaison Committee and the Annual Executive Conference Planning Committee for the Consumer Healthcare Products Association (CHPA), Retail Advisory Board Member for the National Association of Chain Drug Stores (NACDS), Education Leadership Council for the Global Marketing Development Center (GMDC), and the Health, Beauty and Wellness Advisory Committee for Healthcare Distribution Management Association (HDMA). She also was the Ambassador for GSK's national sponsorship in the Network of Executive Women (NEW).

Plano, Texas-based Crossmark is a leading sales and marketing services company in the consumer goods industry, providing growth solutions with exceptional service to manufacturers and retailers. For more than 100 years, Crossmark has helped the most powerful brands in the world achieve their business objectives. Expertise encompasses the areas of headquarter sales, retail merchandising, retailer solutions, in-store events, experiential marketing, shopper marketing, consumer engagement, in-store data collection & field intelligence, retail analytics and retail technology solutions.