AOL Latino Launches Prepaid Internet Cards at 7-Eleven

Published in CSP Daily News

Introduces Spanish PrePaid Starter Kit, bilingual refill cards

DULLES, Va. -- AOL Latino, a bilingual Internet service provider for U.S. Hispanics, has launched the AOL Latino Internet Prepagado (Prepaid Internet card) to enhance payment options and Internet access for U.S. Hispanics.

To broaden access options for consumers, AOL Latino has introduced a Spanish PrePaid Starter Kit and bilingual refill cards at participating 7-Eleven stores nationwide.

The AOL Latino Paquete de Instalacion (Starter Kit) allows new users the opportunity to install the AOL Latino service and use the AOL service [image-nocss] for a prepaid amount of time. For $9.99, new users will receive the installation CD and up to 400 minutes worth of Internet access.

The Tarjeta de Recarga (Bilingual Refill Card) is available for $8.99 and members get up to 375 minutes to access the AOL service. The AOL PrePaid Starter Kit is also available in English at participating 7-Eleven stores.

Understanding the need to provide U.S. Hispanics with the power of the Internet, we believe it was essential for us to develop a new way of access for this community to help empower them with all the advantages and benefits the Internet has to offer, said David Wellisch, general manager and vice president, AOL Latino. We are committed to offer relevant tools, content and value to all of our members and selling the AOL Latino Internet Prepagado card at 7-Eleven stores is a great way for us to reach the U.S. Hispanic population.

Kevin Elliott, vice president of merchandising for 7-Eleven, said, We are bullish on this product, given our already strong prepaid business and also because Hispanic consumers represent an important part of our customer base. AOL Latino Internet Prepagado is another way for us to meet an unfulfilled need for our customers, something we strive to do through all our product categories.