RFG Breakfast Entrees 4-Year Trend

Published in CSP Daily News

RFG Breakfast Entrees 4-Year Trend

The growth of refrigerated breakfast entrees has slowed over the past two years. Click through for 2013 data.

Top RFG Breakfast Entree Brands

BrandDollar SalesPCYAUnit SalesPCYA
Private Label$73,235,94014.50%33,261,80014.46%
Deli Express$11,781,140-13.60%4,602,757-20.79%
Jimmy Dean$5,774,67912.81%2,370,39510.41%
Landshire$4,632,664-28.76%1,917,651-29.00%
Lebus$1,969,868NA599,458NA
Oscar Mayer$1,846,287-73.64%1,387,408-73.64%
Green Chile Grill$760,083-25.55%281,804-26.96%
Deli Express Don Miguel$684,665-47.74%230,494-51.58%
Dandee$642,63085.13%216,09955.06%
Lettieri's$583,95243.45%263,85633.88%
St. Louis Blues on the Way$547,37628.20%508,93127.81%
Made Rite$429,0311.29%164,503-0.28%
Great American Deli$289,210-21.94%145,386-38.45%
Tielkes$247,628-34.88%71,702-37.57%
Tres Picos$238,977-74.31%83,300-74.92%
7th Street Deli$212,894-18.11%142,302-20.09%
Kitchen Fresh$201,84121.95%70,80021.78%
Landshire$166,428NA67,145NA
Pierre Hot N Ready$163,589127.57%57,811111.51%
Don Miguel$161,598103.45%123,086102.63%
TOTAL$105,720,1001.66%47,126,280-2.74%

 

Source: IRI Convenience AllScan

More Refrigerated/Frozen Food Data

Private label continues to lead the way in this category. During the first half of 2013, total dollar sales creeped up a bit, even as unit sales dipped.