Travel Mart Expanding Dunkin' Network in N. Wis.

Published in CSP Daily News

Retailer developing six new restaurants in Wausau

WISCONSIN DELLS, Wis. -- Travel Mart Inc. has signed a multi-unit store development deal for six new restaurants in Wausau, Wisconsin. The first restaurant will open in 2012 and the remaining five units will be developed by 2016.

Travel Mart, Inc., a retailer of fuel and food products in convenience stores, has 10 Travel Mart locations throughout the area that are managed by Gary Gussel, president. In 2009, the company agreed to develop eight Dunkin' Donuts restaurants in Madison. The first location opened in the market in July 2010 and the second location will open this [image-nocss] spring; the remaining six Madison restaurants will open by 2014.

"We are excited to expand Dunkin' Donuts' presence in the Wausau market and play an important role in the daily lives of people who live, work and visit here," said Gussel. "We have a strong passion and loyalty for the brand and look forward to the opening of our restaurants in the years to come."

Grant Benson, CFE, vice president of franchising and market planning for Dunkin' Brands Inc., said, "Dunkin' Donuts is excited to expand its footprint in Wausau with Travel Mart Inc. Our secret to success is our passionate franchisees who provide a high-level of customer service to our guests every day, and we're confident Gary and his team will continue to cultivate lasting relationships in the Northern Wisconsin community."

In addition to the development agreement mentioned above, Dunkin' Donuts is seeking new and existing franchisees to develop restaurants throughout Wisconsin, specifically in Northern Milwaukee, La Crosse, Green Bay and Eau Claire.

To drive its expansion efforts, Dunkin' Donuts has aligned its strategy to support the growth opportunities and consumer needs of individual markets. As a result, the company continues to expand with single and multi-unit opportunities with no minimum unit requirements.

In an effort to keep the brand fresh and competitive, Dunkin' Donuts offers flexible concepts for any real-estate format including free-standing restaurants, end caps, in-line sites, gas and convenience, travel plazas, universities, as well as other retail environments.

Historically a doughnut and hot coffee chain, Dunkin' Donuts has expanded its offering to include frozen and iced beverages, a full bakery assortment including bagels and muffins, breakfast sandwiches and an all-day Oven-Toasted menu which includes flatbread sandwiches, hash browns and buttermilk biscuits. The company has more than 9,700 restaurants in 31 countries worldwide. In 2010, Dunkin' Donuts' global systemwide sales were $6 billion. Based in Canton, Mass., Dunkin' Donuts is a subsidiary of Dunkin' Brands.

Wisconsin Dells, Wis.-based Travel Mart shares an ownership structure with Holiday Wholesale Inc., a distributor of food and sundry products and Vacationland Vendors Inc., a vending and amusement service company.