S&D Coffee & Tea Launches New Site

Published in Convenience Store Products

Website features info on coffee and tea sourcing, commodity trends

CONCORD, N.C. -- S&D Coffee & Tea has launched a new website to more effectively communicate online with customers, prospective customers and coffee- and tea-consumers.

Features on the site include information on the coffee growing and roasting process, how tea is sourced and blended and current trends in the coffee commodities market. Users get a look inside S&D’s facilities to explore the company’s unique capabilities and the markets it serves.

“Our new website will be a resource to the industry and our community,” said Ron Hinson, chairman of the board, president and CEO, in a statement released by the company. “Understanding the journey that takes place to bring coffee or tea from source to your cup is important. With a very short investment of time visitors will gain an appreciation for this amazing process.”

“We wanted to give visitors an easy way to learn more about our products that meet the needs of thousands of foodservice customers, and millions of consumers, every day,” added John Buckner, director of marketing. “Through photos, stories, interactivity and videos, we’ve created a hub to find out more about the coffee and tea industry and S&D’s vital role.”

Visit the new S&D Coffee & Tea website at www.sdcoffeetea.com.

S&D Coffee & Tea is the nation’s largest custom roaster and the largest blender of iced tea for the foodservice industry, according to the company. In continuous operation since 1927, S&D Coffee serves more than 80,000 customers through national distribution and direct store delivery. In 2010, S&D added a state-of-the-art Food Innovations and Ingredients production unit, which extracts the flavors of coffee, tea and botanicals for use in iced coffee, shakes, iced cream and frozen desserts, energy drinks and other packaged and dispensed products.