The Return of the Roo Cup

Published in CSP Daily News

Customers who reserve refillable cup online can access refills a week early

CARY, N.C. -- The Pantry Inc. has announced details for its second annual Roo Cup deal, a refillable cup for fountain and frozen beverages that it offered at its Kangaroo Express convenience stores throughout the summer last year.

The 2012 Roo Cup retails for $6.99 plus tax and can be refilled with any fountain or frozen beverage for 25 cents through Labor Day at any of the more than 1,600 Kangaroo Express locations throughout the Southeast.

Starting May 1, Kangaroo Express guests can pre-register on the Kangaroo Express Facebook page to reserve a 2012 Roo Cup and unlock an additional week of savings. Those who pre-register will receive a printable certificate with details to redeem in-store and purchase a Roo Cup starting May 16 at 7:00 p.m.--one week before the Roo Cup's release to the public on May 23.

Watch the video below or click here.

Last summer, the 264,000 Roo Cups available sold in four weeks. While twice as many cups are available this summer, the online reservation system will ensure devoted Roo Cup fans don't miss out on the added value the Roo Cup unlocks this year.

"This is still the same Roo Cup that everyone knows and loves, but it's gotten a serious makeover," said John Fisher, senior vice president of marketing, merchandising and restaurant operations for Kangaroo Express. "We're offering new QR code and text messaging deals to make it easier than ever for Roo Cup fans to stay cool all summer without breaking the bank."

Each newly designed cup has a QR code that customers can scan every Monday to access videos, games and giveaways. Fans can also join the Roo Cup Club by texting "ROOCUP" to "THEROO" ("843766") to receive text messaging deals, such as free refill days. Additional in-store deals on candy, snacks and at participating restaurants inside Kangaroo Express stores are also available.

This year, Kangaroo Express is seeking passionate devotees to be a part of the Roo Cup Street Team. To learn how to sign up for the street team and receive free Roo Cup "swag" to share with their community, customers can visit www.kangarooexpress.com starting May 1. The Roo Cup Street Team members who generate the best energy and capture their town's excitement for the Roo Cup may have a chance to answer the question, "What would you do with 100 Roo Cups?"

For those who miss out on reserving a Roo Cup, they will be available to purchase in stores starting May 23, but supplies are limited.

With headquarters in Cary, N.C., The Pantry is a leading independently operated convenience store chain in the southeastern United States and one of the largest independently operated convenience store chains in the country. As of Feb. 3, 2012, the company operated 1,618 stores in 13 states under select banners, including Kangaroo Express, its primary operating banner.