Pilot Flying J Testing New Fast-Casual Dining Experience
Published in CSP Daily News
Opens first location at Pilot Travel Center in Georgia
KNOXVILLE, Tenn. -- Pilot Flying J is launching a new fast-casual dining concept at select travel centers and travel plazas nationwide, the first of which opened in March at the new Pilot Travel Center in St. Marys, Ga.
In addition to Pilot Flying J's premium coffee and cappuccino selections, the new dining concept--as yet unnamed--offers a menu featuring hot soups, homestyle platters, fresh-made salads and cold sandwiches, a frozen yogurt bar, pizza, hot dogs and much more.
Pilot Flying J is adding to its food offerings in order to meet the unique and growing needs of professional drivers, RVers, over-the-road travelers and local motorists. Professional drivers spend hours on the road away from their families, transporting goods and materials across America. When they pull over to refuel, they're looking for some familiar comforts and a little taste of home, the company said.
"We listen to customer feedback, and customers want more dining options on the road," said Pilot Flying J CEO Jimmy Haslam. "Our new dining concept delivers more food options that are fresh, healthy and quick. Drivers will enjoy quality 'grab-and-go' choices as well as an opportunity to sit down, rest and enjoy a variety of hot, home-style meals. We're looking forward to hearing how customers in St. Marys are enjoying the new dining option in town."
The new dining concept offers a variety of quality, fresh-made, affordable snacks and meals including signature items such as hot breakfast platters including steel-cut oatmeal and biscuits and gravy; hot soups and entrees such as meatloaf, beef stew and chicken pot pie; "grab-and-go" items such as fresh-made salads, pizza, fresh fruit and a frozen yogurt bar; and premium coffee, cappuccinos and teas
The first of the new dining concepts to open at the St. Marys Pilot Travel Center offers indoor and outdoor seating.
Pilot Flying J plans to open more of the concepts at locations across the United States and will announce specific locations and more details in the coming months.
Along with quick-service restaurants (QSRs) including Arby's, Chester's, Cinnabon, Dairy Queen, KFC, McDonald's, Pizza Hut, Subway, Taco Bell and Wendy's, select Pilot Flying J locations also offer Denny's, Huddle House and Moe's Southwest Grill fast-casual restaurants, according to its website.
Based in Knoxville, Tenn., Pilot Flying J has more than 650 retail locations and is the largest operator of travel centers and travel plazas in North America. The Pilot Flying J network provides customers with access to more than 60,000 parking spaces for trucks, more than 4,400 showers and more than 4,000 diesel lanes, of which more than 2,800 offer diesel exhaust fluid (DEF) at the pump. Pilot Logistics Services is one of the largest independent energy logistics companies in North America, selling and distributing more than 1.3 billion gallons of refined petroleum products and serving more than 15,000 customers. Together, Pilot Flying J and Pilot Logistics Services generate sales of approximately nine billion gallons of petroleum annually.