National Pasteurized Eggs Launches New Product for C-Stores

Published in CSP Daily News

New twin pack offers salmonella-free eggs for shoppers, long shelf life for retailers

LANSING, Ill. -- Just 30 days after the country's largest egg recall, demand for pasteurized shell eggs remains high, according to National Pasteurized Eggs. To meet this demand, National Pasteurized Eggs is launching a new pack for the $500 billion convenience store marketplace.

Marketed under the Safest Choice label, the twin pack features six salmonella-free shell eggs packaged specifically for c-stores. Shelf life for these eggs is more than double than that of nonpasteurized eggs. In a blind taste test byThe Chicago Tribune, Safest Choice Pasteurized Shell [image-nocss] Eggs were preferred two out of three times over farm-fresh eggs, the company said.

Consumer demand for safe eggs has driven retail sales of pasteurized shell eggs to record highs in the month since the U.S. Food & Drug Administration (FDA) recommended their use to prevent illness from egg-related salmonella enteritidis, said the company.

"Long available as the safe choice for food service providers, pasteurized shell eggs are fast becoming the first choice for consumers as they provide protection from Salmonella without compromising on taste or forcing the consumer to cook their eggs hard," said Jay Berglind, vice president of business development for Lansing, Ill.-based National Pasteurized Eggs. "The extended shelf life combined with consumer demand will make them a profit center for convenience stores."

Safest Choice eggs are "slow-pasteurized" in all-natural warm water baths while still in their shells to destroy Salmonella, but protect the farm fresh taste of the egg. This technology is recognized by the U.S. Department of Agriculture (USDA) to inactivate salmonella and the avian influenza virus.

National Pasteurized Eggs offers both cage-free and traditional eggs produced with its patented "Safest Choice" technology, and is the world's largest producer of pasteurized shell eggs. Safest Choice eggs are delivered fresh to all 50 states.