Hunt Brothers Pizza's Big Game Face

Published in CSP Daily News

Introduces limited-time Italian Meats pizza for convenience stores in time for Super Bowl

NASHVILLE, Tenn. -- Hunt Brothers Pizza is introducing a new limited-time offer pizza for the Super Bowl. The specialty pizza, Italian Meats, includes Hunt Brothers Pizza's original rising fresh crust, topped with a signature sauce and layered with slices of Italian-style ham, salami, big pepperoni and 100% mozzarella cheese.

This is also the first time that the company has combined these three toppings in a single limited-time offer.

"This is the first brand new pizza we have introduced since our Hawaiian pizza this past June. The Italian Meats pizza is a hearty complement to the cooler weather months," said Keith Solsvig, vice president of marketing for Hunt Brothers Pizza. "As with all of our limited-time pizza offerings, we created a product that not only drives sales for our c-store partners, but is packed full with flavor that our customers will enjoy."

"We tested this product before rolling it out into stores, and it showed much success," said Eddie Langston, new product development manager for Hunt Brothers Pizza. "All of our test stores really loved the bigger meats on the pizza and commented on the more Italian feel and flavor profile."

In support of the campaign, Hunt Brothers Pizza is also bringing back the infamous Hunter brothers to its social profiles. The duo was first introduced during the Buffalo Chicken pizza campaign last March as two hunters searching for an unknown species, the Buffalo Chicken. The company encouraged consumers to participate in bringing Buffalo Chicken pizza back by sharing the animated videos within their social networks, resulting in more than 1,000 shares.

With more than 7,000 locations in 28 states, Hunt Brothers Pizza is a leading brand of made-to-order pizza for the convenience store industry. It offers original and thin crust pizzas with "All Toppings No Extra Charge," breakfast pizzas and Hunt Brothers Wings and WingBites. Based in Nashville, Tenn., Hunt Brothers Pizza is family owned and operated with 50 years of experience in offering all of the food products, marketing programs, equipment and training for c-stores to operate their own turnkey pizza program.