Following Customers' Lead, BK Offers French Fry Burger
Published in CSP Daily News
Limited-time sandwich topped with spuds priced at $1; adds other fall items
MIAMI -- Burger King Worldwide Inc. has revealed its fall menu lineup including the new French Fry Burger available for $1 on its value menu and the return of a customer favorite, the Chicken Parmesan Sandwich. Based on a successful summer launch, Burger King will also continue to offer guests the Buffalo Chicken Strips through the end of October.
"At Burger King each season, we look to provide our guests with something new as well as bringing back old favorites. This fall, we have a perfect combination of both. We are reintroducing the Chicken Parmesan Sandwich--back by very popular guest demand and simultaneously sharing new twists on American classics with our French Fry Burger," said Eric Hirschhorn, chief marketing officer for North America.
"What's more American than burgers and fries? Since the introduction of our ... Whopper sandwich in 1957, we've seen our guests putting fries on our burgers and with that insight in mind the French Fry Burger was created--a perfect pairing of the two--at a great price," he said.
The fall menu items include:
- French Fry Burger. A flame-broiled beef patty topped with crunchy Burger King French fries, lettuce, ketchup and mayonnaise all on a warm toasted sesame seed bun. It will be available Sept. 1.
- Chicken Parmesan Sandwich. A premium white meat Tendercrisp chicken fillet breaded with seasoning and topped with marinara sauce and melted parmesan cheese on a warm, toasted, artisan-style bun. It will be available now through the end of the year.
- BuffaloChicken Strips. Premium white meat chicken battered in a seasoned home-style breading then tossed in a hot and spicy buffalo sauce. It is available now in three pieces and five pieces, paired with ranch dressing, through Oct. 27.
The fall menu items are available through the end of the year at participating Burger King restaurants in the United States.
The Burger King system, based in Miami, operates in more than 13,000 locations serving more than 11 million guests daily in 89 countries and territories worldwide. Approximately 99% of Burger King restaurants are owned and operated by independent franchisees, many of them family-owned operations that have been in business for decades.