Dunkin' Donuts Tops in Coffee Customer Loyalty
Published in CSP Daily News
Ranked No. 1 for seventh consecutive year by Brand Keys
CANTON, Mass. -- For the seventh straight year, Dunkin' Donuts has been ranked No. 1 in customer loyalty in the coffee category by the Brand Keys Customer Loyalty Engagement Index. This year, Dunkin' Donuts was also ranked No. 1 in customer loyalty in the packaged coffee category.
The 17th annual national survey conducted by brand loyalty and engagement consultancy Brand Keys identifies brands that are best able to engage consumers by meeting or exceeding their expectations, which creates loyal customers. Brand Keys' Customer Loyalty Engagement Index recognizes the brands that receive the highest loyalty and engagement assessments and surpass competitors for "delighting" customers.
In the coffee restaurant and packaged coffee categories, consumer preferences were based on consistently meeting customer expectations for taste, quality, service and brand value.
"Being recognized by Brand Keys once again for coffee customer loyalty is an honor that we share with our dedicated community of franchisees and our hard-working crew members, who provide our guests with fast and friendly service every single day," said John Costello, chief global marketing and innovation officer at Dunkin' Brands. "Working closely with our franchisees, we remain committed to keeping people running with a wide variety of food and beverages served quickly at any time of day, and at a great value."
According to The NPD Group / CREST, Dunkin' Donuts serves the most hot regular/decaf/flavored coffee and iced coffee in America, selling more than 1.7 billion cups of coffee every year. Dunkin' Donuts uses 100% Arabica coffee beans, and the company's coffee specifications are recognized by the industry as a superior grade of coffee, it said.
There are more than 7,300 Dunkin' Donuts restaurants in the United States and more than 10,400 restaurants in 32 countries worldwide. It is a market leader in the hot regular/decaf/flavored coffee, iced coffee, donut, bagel and muffin categories. For the full-year 2012, Dunkin' Donuts' restaurants had global franchisee-reported sales of approximately $6.9 billion. Based in Canton, Mass., Dunkin' Donuts is part of the Dunkin' Brands Group Inc. family of companies.