Dunkin' Donuts Rolls Out Glazed Donut Breakfast Sandwich Nationwide

Published in CSP Daily News

Sweet and savory taste combo, well-received in tests, hits menu on National Donut Day

CANTON, Mass. -- Starting Friday, June 7--National Donut Day--Dunkin' Donuts is rolling out its Glazed Donut Breakfast Sandwich. This savory and sweet breakfast treat, which consists of a fried egg and cherrywood-smoked bacon inside a split glazed yeast ring doughnut, will now be a permanent menu item at participating U.S. locations.

The Glazed Donut Breakfast Sandwich has 360 calories.

Dunkin' Donuts' offered its own Q&A with Stan Frankenthaler, executive chef and vice president of global product innovation, about the creation of the sandwich.

1.) What is the story behind the creation of the Glazed Donut Breakfast Sandwich?

Our culinary team is always experimenting with both new and existing ingredients and flavors to come up with our creations, which many times are out-of-the-box ideas that lead to really innovative products. The Glazed Donut Breakfast Sandwich came about by combining some of our favorite Dunkin' products from different sides of our business and taking it to the next level to experiment with savory and sweet flavors. It's an incredibly unique sandwich that differentiates our brand and provides our guests with a great experience.

2.) How long did this product take to develop?

Based on all of the buzz and positive responses we received during testing, we knew we wanted to offer this nationwide and to be able to give it to our guests just in time for National Donut Day. The Glazed Donut Breakfast Sandwich was able to move fairly quickly because we are using ingredients that are currently on our menu. We had to train our crew members on constructing the sandwich--slicing the doughnut, adding the fried egg and bacon.

3.) Tell us about the flavor and taste profile of the product.

The glazed doughnut is light and fluffy and gives you just the right amount of sweetness. Combined with the lightly salted, smoked bacon, the texture and flavors marry together in a wonderful way.

4.) Do you see the culinary team further leveraging this savory/sweet combination moving forward?

Dunkin' Donuts is driven by our customers and their wants and needs. We've seen the savory and sweet combination becoming more and more popular. Our Waffle Breakfast Sandwich and Sausage Pancake Bites were great starting points for delivering these flavor profiles. ... If this trend continues, we'd love to explore more options to offer additional menu items with these flavor combinations. ... We tried the sandwich with all of our meats, including bacon, ham and turkey, and besides bacon I think the next best meat to use in the sandwich is ham. It's a little more filling, but the saltiness of the ham pairs really well with the sweetness of the glazed doughnut.

Meanwhile, to celebrate National Donut Day, Dunkin' Donuts is offering customers one free doughnut of their choice with the purchase of any beverage at participating restaurants while supplies last.