Diet Coke Launches Its First Frozen Carbonated Beverage

Published in CSP Daily News

FROST debuts in 7-Eleven convenience stores today

ATLANTA -- Diet Coke will introduce its first frozen offering in the brand’s 31-year history beginning today. Diet Coke FROST is a low-calorie frozen carbonated beverage with natural cherry flavor to deliver a refreshing uplift. Each 20-ounce serving has 30 calories and 12 grams of carbs.

Diet Coke FROST Cherry as a Slurpee will be available exclusively at 7-Eleven locations nationwide Feb. 26, 2014. As the weather starts to warm up Diet Coke FROST will ring in the much anticipated spring temperatures with broader availability. Look for Diet Coke FROST at frozen carbonated beverage machines at other retailers across the country at the end of May.

“Diet Coke FROST is a great-tasting, refreshing uplift for any time of day,” said Stuart Kronauge, general manager, sparkling beverages, Coca-Cola North America. “Providing fans with yet another way to enjoy their favorite beverage demonstrates why Diet Coke continues to be the No. 2 beverage in the U.S. Exclusively partnering with 7-Eleven for the debut of Diet Coke FROST brings this innovation to people nationwide in a setting famous for delivering frozen perfection.”

“Customers turn to 7-Eleven for our iconic Slurpee beverages, which is how America can first experience Diet Coke FROST,” said Nancy Smith, 7-Eleven’s senior vice president of fresh foods and proprietary beverages. “In addition to exclusively carrying the Diet Coke FROST beverage, we’re also offering fans a coupon to try it for free from our 7-Eleven app.”

People can download the free 7-Eleven mobile app for iPhone or Android platforms here. A coupon for a free small Diet Coke FROST Cherry is available through the savings section of the app. Valid while coupon supplies last.

7-Eleven Inc., Dallas, is the largest convenience store chain in North America. It operates, franchises or licenses about 8,700 stores in the United States and Canada.

The Coca-Cola Co. is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Led by Coca-Cola, one of the world's most valuable and recognizable brands, our Company's portfolio features 17 billion-dollar brands including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute Maid, Simply, Georgia and Del Valle.