Chester's Celebrates 2,000-Restaurant Milestone
Published in CSP Daily News
Opens restaurant at Love's Williston, N.D., travel stop
WILLISTON, N.D. -- Chester's International LC is celebrating the reaching of its 2,000-store milestone with its newest location at the Love's Travel Stop in Williston, N.D., opening November 15.
In 1952, W.O Giles founded the Chester's business, which initially used his patented deep fryers for donuts, and then later for fried chicken. Six decades on, Chester's now serves customers its signature menu worldwide having experienced growth under the leadership of W.O. Giles' son, Ted Giles, current president and CEO.
"Reaching this milestone is a testament to the dedication and efforts of the entire Chester's team. I am thrilled to share in the continued growth of the Chester's brand," said Ted Giles.
Love's newest Chester's location will be serving the full Chester's menu in a setting that will offer customers both a game room and dine-in seating.
Along with Chester's hand breaded fried chicken and chicken tenders, the quick-service restaurant (QSR) concept offers a variety of classic side dishes will also be featured on the Williston menu including signature potato wedges, coleslaw, fried okra and fried corn. And don't forget the sauce! Chester's signature dipping sauces are the perfect complement to delicious chicken.
Since becoming Chester's first franchisee in 2004, Oklahoma City-based Love's Travel Stops & Country Stores has played a key role in helping expand the Chester's footprint. Love's now operates more than 50 franchised Chester's locations across the United States. The company operates more than 290 locations in 39 states.
"From the beginning of the Love's and Chester's partnership, Chester's has brought great brand recognition and an outstanding product to each of our partner locations. Congratulations to the Chester's organization on reaching this milestone. We are excited to be part of the celebration," said Joe Cotton, director of restaurant services with Love's.
"Our partnership with Love's Travel Stops is great for the continued growth of the Chester's brand," said James Venable, vice president of store operations with Chester's.
Chester the Chicken--first introduced in 1965--will lead the festivities in Williston, greeting customers, posing for photographs and signing autographs.
Birmingham, Ala.-based Chester's offers operators flexible size and store layout options, training and support. Chester's uses only fresh chicken that is specially marinated and double-breaded using a proprietary family recipe and offers bone-in, tenders and potato wedges as well as sandwiches, wraps, salads, breakfast and sides.