Burger King Updates Coffee Offering

Published in CSP Daily News

Major menu expansion includes 10 Seattle's Best coffees, lattes

MIAMI – Burger King Worldwide Inc. has introduced an updated coffee platform, blended by Seattle's Best Coffee, at its U.S. restaurants.

The new coffee offering includes a new, 100% Latin American Arabica bean custom blend, available hot or iced, in a variety of flavors. Beginning in March, participating locations will introduce a "cafe-quality" latte.

"Burger King brand's new specialty coffee line is the latest example of our commitment to delivering a great-tasting product customized to evolving consumer tastes," said Eric Hirschhorn, vice president of global innovation for Burger King Worldwide, Miami.

The new coffee menu includes 10 new custom-blended beverages:

  • Brewed Smooth Roast Coffee: The 100% Latin American Arabica blend is also available in decaf. (Suggested retail price starts at $1.)
  • Smooth Roast Iced Coffee: The iced coffee uses the Burger King blend. It is available in four varieties: Plain, Vanilla, Mocha and Caramel. (Suggested retail price starts at $1.49.)
  • Lattes: 100% Latin American Arabica espresso from Seattle's Best Coffee is the base for this coffeehouse latte. It is available in Plain, Vanilla, Mocha and Caramel and their respective nonfat varieties beginning March 2013 at participating locations. (Suggested retail price starts at $2.29.)

"Continuing to innovate and improve the Burger King brand's coffee and beverage platforms are among our top priorities for the year," Hirschhorn said. "With the help of our experienced partner, Seattle's Best Coffee, we were able to collaborate, identify and develop the ideal custom blend that is perfect for our guests."

Jennifer Dimaris, vice president of brand management for Seattle's Best Coffee, said, "We know how important coffee is to Burger King guests, and we're focused on giving them a great cup--whether it's iced or hot, morning or night. That's why we put more than 40 years of experience to work and used extensive testing to create a new coffee menu that is just right for Burger King guests."

Founded in 1954, Burger King is the second-largest fast-food hamburger chain in the world. The Burger King system operates in more than 12,600 locations, serving more than 11 million guests daily in 83 countries and territories worldwide. Approximately 95% of Burger King restaurants are owned and operated by independent franchisees. Many of them are family-owned operations that have been in business for decades.

Seattle's Best Coffee LLC has been roasting premium coffee since 1970. Today the company roasts more than 20 million pounds of coffee every year, and millions of cups of our coffee are served every day. Seattle's Best is available in more than 50,000 locations including cafes, college campuses, restaurants, hotels, airlines, cruise ships, grocery stores and movie theaters. Seattle's Best Coffee is a featured brand within Seattle-based Starbucks Corp.