RTD Tea 4-Year Sales Trend

Published in CSP Daily News

RTD Tea 4-Year Sales Trend in Convenience Stores

Iced tea is a hot product in c-stores, and refrigerated tea is a lucrative niche for some retailers.

Top Refrigerated Tea Brands in Convenience Stores

IRI Convenience AllScan data for 52 weeks ending Nov. 3, 2013

BrandDollar SalesPCYAUnit SalesPCYA
Private Label$73,719,680-1.68%47,370,9600.01%
Red Diamond$29,907,8302.02%16,086,0100.21%
Milo's$18,636,590-1.34%8,906,056-6.67%
Rutter's$14,357,8102.43%7,268,871-2.84%
Turkey Hill$12,358,92060.54%6,625,18062.42%
Rosenberger's Dairies$5,139,361-18.71%2,576,126-17.23%
Schneider$4,232,114-20.70%2,397,891-22.42%
Swiss Premium$3,921,294-24.07%1,939,121-27.47%
Clover Farms$3,835,79148.89%2,015,10949.20%
Galliker's$2,873,245-11.05%1,137,190-9.94%
Turkey Hill Nature's Accent$2,837,36046.85%1,614,01241.57%
Cloverland$2,010,85311.09%1,709,16116.59%
Schneider Valley Farms$1,607,446-33.38%824,810-33.70%
Dean's$1,558,5515.82%678,4327.61%
Prairie Farms$1,531,578-0.57%733,4214.33%
My Tea$1,233,800-10.43%674,679-10.01%
TG Lee$1,175,506-22.75%527,524-28.73%
Dairymen's$1,121,302-53.61%578,926-54.41%
Turner$1,033,007223.01%686,752187.02%
Smith's$752,20950.75%375,71856.20%
TOTAL$188,583,7001.26%107,152,0000.73%
IRI

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Refrigerated tea represents only a portion of the iced-tea category, and the growth of ready-to-drink teas has spilled over to refrigerated as the subcategory grew about 1% in 2013.