Cappuccino/Iced Coffee 3-Year Sales Trend

Published in CSP Daily News

Cappuccino/Iced Coffee 3-Year Sales Trend in Convenience Stores

The recession took a toll on bottled cappuccino and iced-coffee sales, but the comeback has been strong.

Top Cappuccino & Iced Coffee Brands in Convenience Stores

IRI Convenience AllScan data for 52 weeks ending Dec. 1, 2013

BrandDollar SalesPCYAUnit SalesPCYA
Starbucks Frappuccino$421,714,3003.81%149,880,2001.40%
Starbucks Doubleshot$247,884,0002.55%90,639,4801.40%
Starbucks Cappuccino$40,635,700>1,000%18,962,080>1,000%
Private label$5,828,050-11.42%3,456,284-16.52%
Starbucks Doubleshot Light$4,917,44012.16%1,866,89813.21%
Coco Cafe$1,692,209973.48%608,753>1,000%
Illy Issimo$1,260,017243.75%549,641244.43%
Marley's One Drop$1,045,93949.83%490,54856.73%
RealBeanz$596,122411.82%236,542391.81%
Madrina's$302,92648.24%163,52856.73%
Cold Stone Creamery$271,966>1,000%134,405>1,000%
Arizona Coco Zona$82,34149.51%33,67053.37%
Community$61,402-57.75%23,711-55.87%
Havana$55,28052.29%27,06455.74%
KLR BZ$48,157NA19,560NA
Shock$42,505-35.17%20,337-36.17%
Bustelo$38,773-63.21%16,985-69.90%
Main St. Cafe$21,639-61.76%13,593-59.15%
Starbucks Frappuccino Light$18,302-76.24%6,961-79.35%
Byrne Dairy$12,330>1,000%8,723>1,000%
TOTAL$726,537,6009.42%267,162,9008.76%
IRI

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Starbucks retains the crown in the bottled cappuccino world, not only owning the lion's share of the category, but also growing most of its brands during 2013, according to data from IRI, a Chicago-based market research firm (@iriworldwide).