Bottled Water 4-Year Sales Trend

Published in CSP Daily News

Bottled water sales trend in convenience stores

Bottled water came back in 2012. This year shows sales growth slowing ...

Top PET Still Bottled Water Brands

BrandDollar SalesPCYAUnit SalesPCYA
Glaceau Smart Water$156,150,10027.04%80,418,32021.97%
Aquafina$149,795,500-6.50%101,116,100-6.72%
Dasani$146,953,700-5.47%108,231,800-7.39%
Glaceau Vitamin Water$143,703,400-15.96%80,973,920-17.32%
Nestle Pure Life$82,357,1800.85%53,364,090-4.73%
Deer Park$77,014,8309.76%56,405,9109.80%
Poland Spring$66,681,43010.58%43,137,1007.60%
Private Label$53,785,130-10.38%43,471,420-8.24%
Fiji$51,258,480-15.77%24,568,070-13.23%
Ozarka$47,521,590-4.20%33,497,340-6.63%
Arrowhead$35,740,3008.98%24,047,5702.34%
Zephyrhills$26,504,1405.93%17,813,4203.94%
Ice Mountain$26,063,620-3.46%20,184,790-5.31%
SoBe Life Water$25,688,090-28.10%16,248,570-30.83%
Glaceau Vitamin Water Zero$23,429,820-21.62%13,860,350-23.08%
Evian$14,729,890-10.76%7,834,175-11.98%
Propel Zero$14,575,540-14.41%9,754,096-14.71%
Deja Blue$12,711,120-3.50%13,359,050-2.97%
Aquafina FlavorSplash$10,714,190-14.35%9,369,943-12.50%
SoBe Life Water Zero$8,351,879-20.81%5,275,758-24.14%
TOTAL$1,227,022,000-3.11%803,083,300-4.94%

 

Source: IRI

More Bottled Water Data

The healthy growth by Smart Water in the first half of 2013 suggests consumers are prepared to spend a little more for water with added benefits, even as most premium waters decline. Meanwhile, most of Nestle Waters' regional brands continue to grow counter to the overall slide for the category.