TruMoo Says 'Boo'

Published in CSP Daily News

Launches limited-edition Halloween-themed milks; Vanilla variety will be tinted orange

EL PASO, Texas -- In celebration of Halloween and for a limited time only, TruMoo vanilla and chocolate milks are getting a "monster makeover." Lowfat Vanilla TruMoo will be tinted bright orange, and TruMoo Lowfat Vanilla and Chocolate flavor varieties will feature chillingly creative, Halloween-inspired labels.

TruMoo is encouraging consumers to use them to blend festive Halloween drinks and treats for parties.

"With the success of last Halloween's limited-edition release in the Northeast, we thought all ghosts and goblins across America should get to enjoy Halloween-inspired TruMoo this year," said Greg Schwarz, vice president of marketing for Dean Foods. "With these delicious TruMoo flavors, this Halloween, mom can be assured her kids will enjoy something delicious but also nutritious."

TruMoo, a leading ready-to-serve flavored milk, is made with fresh white milk, sourced from local dairies, and contains no high-fructose corn syrup. Similar to regular milk, TruMoo provides eight essential nutrients: calcium, protein, vitamins A, D and B12, riboflavin, phosphorus and potassium.

TruMoo Halloween Limited-Edition Vanilla and Chocolate milks can be found in the dairy section at major retailers nationwide now and throughout the month of October 2013. Regular TruMoo chocolate, vanilla and strawberry milk varieties are available year round in gallon, half-gallon, quart and single-serve (10-, 12-, 14- and 16-ounce) bottles.

Dallas-based Dean Foods is a leading food and beverage company in the United States and is the nation's largest processor and direct-to-store distributor of fluid milk. Its portfolio includes TruMoo, as well as regional dairy brands such as Alta Dena, Berkeley Farms, Country Fresh, Dean's, Garelick Farms, Land O Lakes, Lehigh Valley Dairy Farms, Mayfield, McArthur, Meadow Gold, Oak Farms, Pet, T.G. Lee, Tuscan and more. In all, Dean Foods has more than 50 local and regional dairy brands and private labels. Dean Foods also makes and distributes ice cream, cultured products, juices, teas and bottled water.