Timewise Adds Purple Stuff

Published in CSP Daily News

Texas retailer offering relaxation soda in all of its stores

HOUSTON -- Timewise Convenience Stores is now offering Funktional Beverages Inc.'s Purple Stuff relaxation soda brand at all of its Texas locations.

"We are now in a position to service the needed retail placement with a DSD [direct-store delivery] system that can handle several states in a deep fashion. The visibility of Purple Stuff in high traffic stores such as Timewise and other retailers added recently; combined with our new capabilities to service stores with merchandisers is of critical importance to the success of the brand," said Tim Lucas, chief marketing officer for Funktional Beverages.

"[Consumers] have sought out Purple Stuff sodas on the Internet, but relatively few people have been able to locate Purple Stuff in stores around the country," he said. "Those consumers that try us; become regular drinkers because the taste alone gives you a good understanding of what a soda can be. The task for us has really been availability to try the brand."

Launched in 2007, Tomball, Texas-based Funktional Beverages markets the original Relaxation soda brand Purple Stuff. It is currently available across 28 states within the United States including Hawaii and Alaska, as well as internationally in Mexico

Landmark Industries' retail division began operation under the Timewise Food Store brand in 1982 with one location in Hempstead, Texas. It now markets in 240 stores located in and around the Houston, San Antonio, Austin and Laredo, Texas, marketplaces with several new units presently being developed.

Houston-based Timewise owns and operates 240 locations under various major fuel brands. Timewise is a leading wholesale petroleum distributor of Shell, Chevron, Exxon, Texaco and Valero branded products to independent convenience store and grocery store operators in the Texas marketplace.