Starbucks Rolling Out New Bottled Iced Coffee Line
Published in CSP Daily News
Seattle's Best also launching frozen coffee blends
SEATLLE -- Starbucks has come out with a new lineup of bottled Starbucks Iced Coffee ready-to-drink beverages, offered in an iconic glass bottle. The line will be available at major grocery, convenience and drug stores in select cities nationwide by this spring, the company said.
Bottled Starbucks Iced Coffee beverages are a blend of Starbucks coffee and 2% milk, inspired by the coffee blend and flavors used in the handcrafted iced coffee beverages served in the chains coffeehouses.
Lightly sweetened, they have between 50 and 120 calories per 11-fluid-ounce bottle, with a suggested retail price: $1.99.
The four flavors are Starbucks Iced Coffee + Milk, Starbucks Low Calorie Iced Coffee + Milk, Starbucks Vanilla Iced Coffee and Starbucks Caramel Iced Coffee (available in the Northeast only).
Meanwhile, Seattle's Best Coffee, part of Starbucks Corp., and leading specialty food manufacturer, Inventure Foods Inc. have teaming up to launch Seattle's Best Coffee Frozen Coffee Blends, the coffee category's first blend-at-home frozen coffee beverage.
The company will launch the product in spring 2013.
The new line of Seattle's Best Coffee Frozen Coffee Blends is made with 100% arabica coffee beans, and it will be available in four flavors: Coffee Chiller, Creamy Caramel, Very Vanilla and Mega Mocha.
With a suggested retail price ranging from $2.99 to $3.49, each Seattle's Best Coffee Frozen Coffee Blends will be sold in an eight-ounce, standup vertical packaging found in the freezer section of grocery stores and mass retailers.
Phoenix-based Inventure Foods is a marketer and manufacturer of specialty food brands in better-for-you and indulgent categories under a variety of company-owned and licensed brand names, including Boulder Canyon Natural Foods, Jamba, Seattle's Best Coffee, Rader Farms, T.G.I. Friday's, Nathan's Famous, Vidalia Brands, Poore Brothers, Tato Skins and Bob's Texas Style.