Sprite Launches First New Flavor Since 2005

Published in CSP Daily News

Adds cranberry to lineup for limited time

ATLANTA -- In its first new favor innovation since Sprite Remix in 2005, Sprite is launching Sprite Cranberry and Sprite Cranberry Zero. The new products will be available for a limited time through the holidays.

The new flavor will appear on store shelves nationwide in mid-October and will be available through the New Year.

Sprite Cranberry and Sprite Zero Cranberry will be available in two-liter bottles, Fridge Packs (12-ounce cans) and 20-ounce bottles (Sprite Cranberry only), and will be sold in mass market, convenience stores and drug stores nationwide.

"We're incorporating one of the most popular flavors of the season with the No. 1 lemon-lime brand to celebrate the holidays," said Kim Paige, associate vice president of Sprite Brands for The Coca-Cola Co., Atlanta. "Over the years, our fans have increasingly demanded Sprite with cranberry flavor, and we're excited to give it to them with the crisp, clear, caffeine-free, naturally flavored taste they already love about Sprite."

Sprite Cranberry and Sprite Zero Cranberry can be used as standalone beverages or mixed in specialty holiday-themed recipes, the company said.

Coca-Cola is the world's largest beverage company, with more than 500 sparkling and still brands. Led by Coca-Cola, the company's portfolio features 16 billion-dollar brands including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute Maid, Simply, Georgia and Del Valle. Globally, it is a leading provider of sparkling beverages, ready-to-drink coffees and juices and juice drinks.