Phusion Expands Relationship With ASM

Published in CSP Daily News

First alcohol company to collaborate nationally with Advantage Sales & Marketing

CHICAGO -- Phusion Projects LLC recently announced that it has expanded its relationship with Advantage Sales and Marketing LLC (ASM), a consumer packaged goods sales and marketing agency. ASM brings advanced capabilities, retail insights and scale that will aid in Phusion Projects' continued brand growth.

Phusion Projects is the first alcohol company to collaborate nationally with ASM, which will promote the company's Four Loko, Island Squeeze and Moskato Life brands.

"Advantage will increase Phusion's ability to penetrate the alcohol beverage industry and introduce and promote our products to a greater range within the industry," said Robbie Farquharson, vice president of national accounts at Phusion Projects. "Through our current relationship with ASM, we have been able to gain key incremental promotional support and achieve significant brand growth for our Island Squeeze and Moskato Life products in major grocery, drug, mass merchant and dollar chains. We look forward to exploring new innovation with key retailers in the coming months."

Marcel Durand, general manager of Advantage Beverage Solutions Division of ASM, said, "We are excited to expand the promotion of Phusion's brands and to bring our history of building value to this growing, innovative company. Our company is experienced in developing customized marketing and promotion solutions, and our expertise will benefit Phusion's national brand growth."

The expanded relationship gives Phusion Projects access to the most comprehensive category management and retail insight tools in the alcohol beverage industry.

"This enables us to expand our leadership role in the progressive adult beverage segment," said Jim Sloan, executive vice president of Phusion Projects.

Founded in 1987, Irvine, Calif.-based ASM is a sales and marketing agency. Its solutions include headquarter sales, retail merchandising and marketing services, specializing in client and customer events, publications and assisted-selling services for the grocery, drugstore, club, convenience, natural/specialty, consumer electronics, sporting goods and home center industries.

Phusion Projects is a Chicago-based, multi-brand alcoholic beverage company that sells its products--including Four Loko, Poco Loko, Earthquake, Moskato Life and Island Squeeze--in the United States and Canada.