A New Sparkle from Dasani
Published in CSP Daily News
Coca-Cola adds sparkling refreshment to its bottled water
ATLANTA -- Coca-Cola North America introduced DASANI Sparkling Water Beverage, a refreshing way to help fulfill hydration needs with water, a hint of flavor and bubbles.
DASANI Sparkling is unsweetened, has zero calories, is lightly carbonated and is infused with natural flavors. The new product offers crisp, clean refreshment at any time of the day. DASANI Sparkling comes in four flavors: Lime, Lemon, Berry and Apple as well as an unflavored variety.
DASANI Sparkling is the latest innovation from the DASANI brand, complementing previous initiatives that include flavored DASANI DROPS and PlantBottle packaging.
“DASANI drinkers are looking for ways to stay hydrated throughout the day. Now we’ll be able to offer them another fun, tasty, unsweetened option to ‘drink up,’ ” said Mary-Ann Somers, vice president, water, tea and coffee for the Coca-Cola North America Group.
Somers recently joined the Partnership for a Healthier America to celebrate the launch of the Drink Up initiative. DASANI is supporting Drink Up to encourage people to drink more water. DASANI Sparkling offers more reasons to enjoy a delicious, refreshing water beverage on any occasion.
DASANI Sparkling will begin appearing in retail outlets in December 2013, with a national launch scheduled for February 2014. It will be available in a 12-ounce 12-packs, 12-ounce 24-variety packs for club, and in PET PlantBottle (made with up to 30% plant-based materials) in 20-ounce and 1-Liter sizes.