The Many Faces of Shaq

Published in CSP Daily News

AriZona Beverages, Shaquille O'Neal team up on cream soda line

WOODBURY, N.Y. -- AriZona Beverages USA LLC and Shaquille O'Neal are entering new territory with an all-natural line of cream sodas, called Soda Shaq, the partnership recently announced via social media.

The iconic basketball player, whose number 34 was recently retired by the Los Angeles Lakers, is the latest sports legend to join team AriZona. "We are thrilled to partner with Shaq," said chairman Don Vultaggio, "He is the perfect addition to the AriZona family. This is a great way to introduce a new generation to an all-natural soda shop classic made with real Vanilla from Madagascar. Soda Shaq tastes like the cream sodas that I remember as a kid in Brooklyn. We think ours is the best tasting on the market."

O'Neal said, "My family and I are huge fans of AriZona, and we always have it in our refrigerator. One of my favorite drinks growing up in Newark as a kid was cream soda; together we made an all star lineup that I'm looking forward to sharing with my fans."

The Soda Shaq Cream Soda line comes in four flavors including Vanilla, Blueberry, Strawberry and Orange. Soda Shaq contains no artificial flavors, colors or preservatives.

Made with real Madagascar bourbon vanilla extract and pure cane sugar at 90 calories per serving, Soda Shaq is putting up some serious defense against competitors. Fans can satisfy their soda craving without the guilt from the very first clean and refreshing sip.

Consumers will be able to identify their favorite Soda Shaq by the four colors used to match the flavor inside, and featuring a total of eight Shaq expressions. The new Rexam-designed cans include the tagline "A Big Can for the Big Man."

The Soda Shaq line is available in 23.5-ounce cans at retailers nationwide. The suggested retail is 99 cents per can.

Shaquille O'Neal is a four time NBA Champion and three time NBA Finals MVP. The recently retired, 15-time NBA All-Star was named as both the highest ranked athlete in the NBA and the most influential in sports in 2011.

Founded in Brooklyn, N.Y., in 1992, Arizona's mission is to offer top-quality beverages in uniquely designed packages.