Linebacker Willis Joins Team Rockin' Refuel

Published in CSP Daily News

Will be featured in milk-based protein beverage's national advertising campaign

Patrick Willis

PHOENIX -- Rockin' Refuel by Shamrock Farms, a line of milk-based protein beverages, has announced that linebacker Patrick Willis is the newest member of Team Rockin' Refuel. Willis will be featured in Rockin' Refuel's national advertising campaign titled "Rockin'," which features real athletes accomplishing their physical goals.

Willis helped lead San Francisco to the 2013 championship game in New Orleans. Entering his seventh season, Willis is known for his intimidating presence on the field that has already yielded 812 tackles and 17.5 sacks.

"The protein I get from drinking Rockin' Refuel helps fuel the power and strength I need to make big plays on the football field," said Willis. "Rockin' Refuel gets my body ready to do battle every Sunday. And since it's made with real milk, it tastes great and is not chalky like other protein beverages."

Willis is the most recent addition to Team Rockin' Refuel, a group of sports stars and fitness advocates who drink the full line of protein milk beverages to help fuel muscle building and recovery, including professional basketball player, DeAndre Jordan; professional triathlete, TJ Tollakson and professional lacrosse player, Brendan Mundorf.

"The addition of Patrick Willis to Team Rockin' Refuel shows how competitors at the very top level of professional sports rely on the nutritional value of our protein milk beverages to help them achieve their physical goals," said Shamrock Farms director of brand management Blake Atkinson. "Rockin' Refuel is the better-for-you and more natural way for athletes of all levels to build and rebuild muscle."

Made with real milk, Rockin' Refuel is available in two formulas designed to help build muscle or for muscle recovery after a workout:

*Rockin' Refuel for muscle building is packed with 30 grams of protein and six grams of sugar to provide athletes with the protein they need to build muscle without the carbs and sugar they don't want.

*Rockin' Refuel for muscle recovery is formulated to help muscles recover after exercise and is the protein beverage of choice at more than 180 college and university athletic departments, the company said. It has a 2:1 carb to protein ratio, which the company said has been proven to be the ideal ratio to maximize muscle recovery.

Rockin' Refuel products are available in 12-oz. bottles at select retailers nationwide; select varieties are available in 11-oz. sizes, online at www.Rockinrefuel.com.

Shamrock Farms, one of the largest family-owned dairies in the country, manufactures the brands Rockin' Refuel, protein-fortified flavored milk and Shamrock Farms Mmmmilk, which can be found in all 22,000 Subway restaurants nationwide. Based in Phoenix, Shamrock Farms has its own farm hosting a herd of more than 10,000 cows, and was founded in 1922 in Tucson, Ariz.