Jones Soda Rolling Out 'More Healthful' Beverages

Published in CSP Daily News

Launches Natural Jones Soda in California

SEATTLE -- Jones Soda Co., a leading premium beverage company known for its colorful sodas and customer-designed packaging, has launched Natural Jones Soda.

Initially available only in California, the new product line is sweetened with a proprietary blend of natural sweeteners including pure cane sugar, organic agave syrup and stevia. Each 12-ounce glass bottle contains 30 calories, five grams of fiber and five grams of sugar and comes in four fruit flavors: Green Apple, Orange Mango, Cherry and Lemon Lime.

"Given growing demand for more healthful beverage options, we wanted to challenge ourselves to deliver an all-natural soda with less sugar and fewer calories than any other product available," said Jennifer Cue, CEO, Jones Soda.

"We are innovators, and we listen to our consumers with whom we have a close, almost personal relationship," she said. "When they raised concerns to us about the use of high fructose corn syrup in our industry, we answered that call by being the first nationally distributed brand to completely reformulate our products with pure cane sugar. And now, as tastes and trends evolve, we are continuing to listen to our consumers by creating Natural Jones Soda, a new class of great tasting, lightly sweetened soda with no preservatives and no artificial colors."

The company said that it chose California as the launch market because of its progressive and health-conscious demographic. Natural Jones Soda will be sold in select Whole Foods stores in Northern California as well as most Albertsons stores in Southern California. The retailers will sell the product as a four-pack or as individual bottles. The average retail price for a four-pack is $5.49.

Based in Seattle, Wash., Jones Soda Co. markets and distributes premium beverages under the Jones Soda, Jones Pure Cane Soda, Jones Zilch and now Natural Jones Soda brands and sells through its distribution network in markets primarily across North America. A leader in the premium soda category, Jones is known for its variety of flavors and innovative labeling technique that incorporates always-changing photos sent in from its consumers. Jones Soda is sold through traditional beverage retailers.