Honest Tea Expands Zero-Calorie Beverage Offerings

Published in CSP Daily News

Rolls out Unsweet Lemon Tea nationwide

BETHESDA, Md. -- Honest Tea, the maker of a leading organic bottled tea, is now offering Unsweet Lemon Tea nationally. Brewed with USDA organic, Fair Trade Certified tea leaves from India, the unsweetened, zero-calorie beverage is flavored with organic lemon extract and is available in 16.9-oz. PET bottles.

"We hope this new variety will resonate with consumers as they seek out more zero calorie beverages. We worked hard to create an unsweetened tea with a smooth and easily accessible taste profile that Unsweet Lemon Tea delivers." said Seth Goldman, co-founder and "TeaEO" of Honest Tea. "We hope this new variety will resonate with consumers as they seek out more zero calorie beverages."

Inspired by its success of Just Green Tea (currently Honest Tea's best-selling beverage in the natural food and beverage channel), it tested Unsweet Lemon Tea was tested earlier this year in New York City and is rolling out nationally at a time when the unsweetened beverage category is up 34% in the past year**. The newest offering expands Honest Tea's total zero calorie beverage line to four varieties in glass and PET bottles in addition to Honest Fizz—a zero calorie, naturally-sweetened soda line launched by Honest Tea earlier this year. Unsweet Lemon Tea is already available in individual, 16.9 oz. bottles for purchase at retailers nationwide.

Unsweet Lemon Tea contains no genetically modified organisms (GMOs) and is gluten free, helping consumers make an informed decision at the point of purchase.

The national launch of Unsweet Lemon Tea continues to deepen a core facet of Honest Tea's mission of exclusively sourcing Fair Trade Certified tea leaves. Since partnering with Fair Trade USA in 2003, Honest Tea has contributed more than $397,000 in Fair Trade premiums, reinvesting in education, agriculture and community projects where the tea is sourced. In 2013, the company increased the amount of its Fair Trade premiums by 19% over the previous year.

Founded in 1998 in Bethesda, Md., Honest Tea's product lines include ready-to-drink bottled teas, Honest Ade and Honest Kids organic thirst quenchers, Honest Freshly Brewed iced tea and Honest Fizz naturally sweetened zero calorie sodas. All tea, juice drinks and kids varieties are USDA Organic and all tea varieties are Fair Trade Certified. Honest Tea is an independent operating unit of The Coca-Cola Co., Atlanta.