BAWLS Roll Out

Published in CSP Daily News

Soft-drink maker adds frozen beverage, mints

MIAMI -- BAWLS Guarana, a national high-caffeine guarana soft drink, launched two new products at the NACS Show in Las Vegas. This is the first time the Miami-based company, Hobarama LLC, has exhibited at the NACS Show.

One product, SnoBAWLS, is a power-packed, super-caffeinated frozen beverage. The flavor consists of a cross between a citrus and cream soda. SnoBAWLS was developed for use in both carbonated and non-carbonated machines and is launching in select 7-Eleven Slurpee machines this month.

The second product, [image-nocss] BAWLS Mints, were created to add both a pop and a fizz in a tongue-tingling package. Spiked with the same high-caffeine guarana that fuels BAWLS soft drinks, these fizzy sweet mints are the first carbonated candies that help you stay up all day and all night. Each mint contains 5 milligrams of caffeine. The product is currently launching in 7-Eleven and other convenience stores across North America.

BAWLS Guarana is the brainchild of entrepreneur Hoby Buppert. Widely distributed to local super markets, convenience stores (7-Eleven), select COMP USA stores and gaming venues, BAWLS is a premium, non-alcoholic, carbonated beverage made from the guarana berry from the Amazonian Rainforest. BAWLS contains twice the amount caffeine as coffee and three times that of cola due to a naturally occurring form of the stimulant found in the guarana berry.