Aquafina Launches New Line of Sparkling Waters, Enhancers
Published in CSP Daily News
FlavorSplash extensions designed to appeal to teens, parents
PURCHASE, N.Y. -- Aquafina FlavorSplash has launched an entirely new line of sparkling water beverages and liquid water enhancers, offering a portfolio of zero-calorie hydration options for teen consumers that also meets the needs of parents for a product they can feel good about providing to their families.
"In looking at the beverage landscape, we realized there weren't a lot of better-for-you options designed for and by teens," said Rebecca Granne, senior director for Aquafina. "With our new Aquafina FlavorSplash products, we hope to inspire creativity and bring out the individuality of consumers all across the country by encouraging them to mix and match the products to customize their own flavors and have fun while doing it."
FlavorSplash liquid water enhancers contain zero calories per 1.62-fluid-ounce serving, enabling consumers to transform plain water into a flavorful experience. Available in squeezable packages, each with 24 servings, flavors include So Strawberry, a wild strawberry flavor; World Peach, a peach mango flavor; and Berry On, a mixed berry flavor.
Available in three sparkling options, each Aquafina FlavorSplash sparkling water beverage contains B vitamins and has zero calories per 16.9-ounce serving. Flavors include Color Me Kiwi; a kiwi strawberry flavor; Peelin' Good, an orange citrus flavor; and Berry Loco, a four-berry blend flavor.
Aquafina FlavorSplash Sparkling water beverages and liquid water enhancers are now available nationwide.
Aquafina FlavorSplash is a product of PepsiCo Beverages Americas (PBA), a division of PepsiCo. Purchase, N.Y.-based PepsiCo is a global food and beverage leader with net revenues of more than $65 billion and a product portfolio that includes 22 brands that generate more than $1 billion each in annual retail sales. Its main businesses are Quaker, Tropicana, Gatorade, Frito-Lay and Pepsi-Cola.