7-Eleven, Snapple Team Up for Exclusive Lemonades
Published in CSP Daily News
Retailer rolls out three flavors for summer
DALLAS -- 7-Eleven stores are debuting exclusive Snapple Lemon Daze lemonades, available only at participating locations this summer for a limited time.
7-Eleven's latest cold beverage offer comes in three all-natural flavors--Lemonade, Pink Lemonade and an all-new Mango Lemonade in bottles with new labels. Suggested retail price is $1.49, but available with a value offer of two bottles for $2.22 from June 24 to Sept. 5.
"At Snapple, when life gives us lemons, we turn them into great-tasting, refreshing lemonades," said Dave Fleming, director of marketing for Snapple. "With Lemon Daze at 7-Eleven, we're giving fans across the country three more great reasons to enjoy Snapple this summer."
With two out of three of their customers purchasing something to drink, the 7-Eleven beverage team is always on the lookout for new, different and exclusive beverages to offer customers, the company said. They created a lemonade offer to run during the #Awesummer campaign at 7-Eleven.
"Lemonade drinks are one of the fastest-growing beverage segments," said Alan Beach, merchandising vice president for 7-Eleven. "They appeal to consumers at both ends of the generational spectrum--from teens and millennials to seniors."
7-Eleven executive vice president Jesus Delgado-Jenkins added, "7-Eleven wants all of its potential customers to know that we are working to bring new, exciting and great-tasting products to market that are not available elsewhere."
This summer, 7-Eleven's #Awesummer campaign is providing more than 30 coupons for free merchandise and value offers on its most popular products. Fans can download the free 7-Eleven app to their smart phones for the offers and to find directions to their nearest 7-Eleven store.
This is the second partnership of the summer between Snapple and 7-Eleven. To celebrate National Iced Tea Day June 10, 7-Eleven and Snapple gave out free bottles of Snapple Iced Tea every day that week through the new 7-Eleven app.
Snapple, a brand of Dr Pepper Snapple Group, is a leading producer of flavored beverages, marketing Snapple and more than 50 other brands across North America and the Caribbean.
Dallas-based 7-Eleven Inc. operates, franchises or licenses more than 10,100 7-Eleven stores in North America. Globally, 7-Eleven has more than 50,700 stores in 16 countries. During 2012, 7-Eleven stores generated total worldwide sales close to $84.8 billion.