Pastry, Danish Sales Up Nearly 10% in 2013

Published in CSP Daily News

C-store sales, 52 weeks ending Dec. 29, 2013

With strong sales for all of the top 10 brands, pastry, Danish and coffeecakes grew dollar sales nearly 10% in 2013, according to IRI. The absence of Hostess allowed several brands and manufacturers to stretch out and pick up share.

Pastry, Danish and Coffeecakes by Brand    
BrandC-store sales
($ millions)
PCYAUnit
volume

(millions)
PCYA
Bon Appetit$181.924.8%101.618.1%
Little Debbie$126.930.7%177.822.4%
Mrs Freshley’s$44.544.7%37.034.0%
Private label$36.144.4%26.250.1%
Bimbo$32.813.6%19.39.1%
Total (including brands not shown)$608.59.8%492.88.6%

Source: IRI

Market Share by Brand  
BrandDollar sharePoint change
Bon Appetit29.9%3.6
Little Debbie20.9%3.3
Mrs. Freshley’s7.3%1.8
Private label5.9%1.4
Bimbo5.4%0.2
Others30.6%NA
Market Share by Manufacturer  
ManufacturerDollar sharePoint change
Bon Appetit Danish Inc.30.9%3.8
McKee Foods Corp.20.9%3.4
Bimbo Bakeries USA Inc.10.7%0.3
Flowers Foods Specialty Group8.0%2.2
Private label5.9%1.4
Others23.6%NA

Source: IRI

IRI

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