Jerky Sales Growth Picks Up in 2014

Published in CSP Daily News

Jerk sales trend in convenience stores

Jerky sales growth in convenience stores has slowed over the past two years, but picked up going into 2014.

Best-Selling Jerky Brands in Convenience Stores

IRI Convenience AllScan data for 52 weeks ending Jan. 26, 2014

BrandDollar SalesPCYAUnit SalesPCYA
Jack Links$302,674,5003.34%60,140,700-1.44%
Private label$25,108,0400.12%3,924,8491.05%
Old Trapper$21,689,29027.17%7,757,26417.35%
Jack Links Matador$19,136,580-2.17%3,332,159-12.45%
Oh Boy Oberto$16,370,81064.58%2,681,53259.18%
World Kitchens$14,399,13024.01%1,431,19611.27%
Love's$14,315,5402.22%1,153,779-2.28%
Wild Bill's$13,827,8100.58%3,377,105-10.15%
Tillamook Country Smoker$11,798,450-12.54%6,006,552-10.14%
Billy D's$8,070,316-4.29%1,045,393-3.27%
No Man's Land$6,844,22237.61%832,05235.36%
Oma's Choice$6,116,743-21.35%656,172-25.48%
Mingua Beef Jerky$5,486,6517.80%745,9486.89%
Jack Links Smokehouse$4,684,40625.20%4,556,56828.81%
Goodtimes$4,490,258-0.60%492,364-14.78%
Dukes$3,853,805-24.95%607,970-28.85%
Jack Links KC Masterpiece$3,612,4804.59%940,7452.15%
Slim Jim$3,079,824-38.80%587,467-43.69%
Oh Boy Oberto Classics$2,968,63118.19%774,71317.22%
Sturgis$2,710,33821.25%491,615-14.70%
TOTAL$558,987,2005.39%115,641,2001.41%
IRI

Click here for complete yearend 2013 meat snack sales data

Double-digit changes in the percentage of unit sales growth of various brands of jerky suggest consumers are willing to try new and different brands. Jerky unit sales in convenience stores were up 1.41% during the 52 weeks ending Jan. 26, 2014, according to data from IRI, a Chicago-based market research firm (@iriworldwide).