Hispanic Brand Loyalty

Published in CSP Daily News

Which Snacks?

If Hispanics had to choose one snack to buy at a convenience store, salty snacks and candy bars are the most popular. Hot food items rank third. Also, Hispanics are 2.5 times more likely than non-Hispanics to seek out yogurt at a convenience store.

If you were out running errands one day, got hungry and decided to get a snack, and your only choice was to get something at a convenience store, what one snack would you be most likely to pick?

 HispanicsNon-Hispanics
Salty snacks/chips15%19%
Candy bar15%19%
Hot food items11%12%
Ready-to-eat sandwich10%9%
Salty nuts7%5%
Energy/protein bar7%5%
Fruit5%4%
Yogurt5%2%
Ice cream5%2%
Meat snack4%7%
Trail mix4%4%
Pastries3%2%
Protein shake2%1%

Source: ThinkNow Research Omnibus Study: February 2014


By Acculturation Level

Certain convenience store snacks are especially popular among the least-acculturated segment of Hispanics, including ready-to-eat sandwiches, fruit and yogurt.

Regarding sandwiches, the more-acculturated group is lost to QSR’s; offering QSR-type amenities at convenience stores may retain some as loyal customers.

If you were out running errands one day, got hungry and decided to get a snack, and your only choice was to get something at a convenience store, what one snack would you be most likely to pick?

 Less AcculturatedBiculturalMore Acculturated
Ready-to-eat sandwich15%9%6%
Candy bar15%14%15%
Salty snacks/chips11%14%18%
Hot food items9%13%8%
Energy/protein bar8%5%10%
Fruit8%5%4%
Yogurt8%5%3%
Salty nuts5%8%7%
Ice cream5%4%5%
Meat snack2%4%5%
Trail mix2%4%5%

Source: ThinkNow Research Omnibus Study: February 2014


Snack Foods Consumed in Past 3 Months

hen Hispanics are asked what snacks they consume in general, potato chips and tortilla chips are the most common, followed by popcorn and peanuts.

Source: ThinkNow Research Omnibus Study: February 2014

ThinkNow Research

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